People struggle with losing weight. Sure, there are tons of reasons for this – convenience of unhealthy food, peer pressure, lack of focus, lack of dedication, lack of motivation, lack of knowledge concerning proper nutrition… The list goes on.
You likely know several people that want to lose weight right now, or that have tried in the past. Maybe they DID lose weight, but most people that DO lose weight end up gaining most (if not all) of it back within a year.
Marketers and the media capitalize on this niche of consumers like vultures. They hawk their latest and great diet fads, contraptions for losing weight and getting in shape with increasingly less work and effort, and worst of all: everything sounds like the next best thing.
With new diet and weight loss books, programs, courses, and “silver-bullet” solutions coming out every single day promising rapid results with less effort than ever, where do you even start?